Scott Jeffer is an experienced professional in sports management with a focus on marketing, sales, and CRM strategy. Currently serving as the Assistant Director of CRM & Database Strategist for the New York Yankees since March 2011, Scott has previously held significant roles as the Assistant General Manager for both the Toledo Walleye Hockey and Toledo Mud Hens Baseball, supervising comprehensive business operations including marketing, advertising, promotions, and public relations. Scott's educational background includes a Bachelor of Arts degree in Kinesiology with a specialization in Sports Management from the University of Michigan, completed in 1993.
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