Ariana Tafur

Ariana Tafur is a seasoned professional in communication and marketing, currently serving as a Senior Analyst of External Communication at Yape and an Academic Assistant for the course "Comportamiento del Consumidor" at Universidad Peruana de Ciencias Aplicadas. With prior experience as a Brand Strategist at INFINITO CONSULTORES, Ariana has successfully created new brands and repositioned established ones in the Peruvian market. Previous roles include marketing internships at Sony Music Entertainment and Wunderman Thompson, where Ariana developed strategic partnerships and analyzed marketing analytics, respectively. Holding a Bachelor's degree in Communication and Advertising and a postgraduate degree in Strategic Marketing Communications from Northwestern University, Ariana is well-equipped with the knowledge and experience to support branding and digital marketing efforts effectively.