Carlos Loyola Vasquez

Carlos Loyola Vasquez has a diverse range of work experience in various roles and companies. Carlos is currently working at Yape as the CRO & Own Media Leader, where they specialize in developing and executing innovative strategies for owned media channels. Carlos has implemented marketing automation tools and developed comprehensive owned media strategies.

Prior to their current role, Carlos worked as a CRO Specialist in Marketing & Growth at Yape, where they drove measurable improvements in conversion rates and collaborated with cross-functional teams.

Carlos also has experience as a Freelance E-commerce Consultant at Independiente, where they specialized in PrestaShop projects for small and medium-sized enterprises. Carlos crafted sales strategies, enhanced user experience design, developed modules and add-ons, and built virtual stores.

Additionally, Carlos served as a Brand Ambassador for PrestaShop, where they championed the platform within the local community and spearheaded initiatives for engagement and awareness.

Carlos'sprevious experience includes roles such as CRO Web Coordinator at Entel Perú, Digital Leader E-commerce at Belcorp, Senior Technology Analyst at Banco de Crédito BCP, Information Technology Business Analyst at Claro Perú and TeamSoft SAC, CRM Intern at SKBERGE PERU S.A.C., and Organization and Methods Intern at Claro Perú.

Carlos Loyola Vasquez completed their Master of Business Administration (MBA) degree in Digital Business from IEBS between 2017 and 2019. Prior to that, they obtained their professional degree in Systems Engineering from Universidad de Lima, graduating between 2008 and 2014. Additionally, they have obtained various certifications, including Scrum Developer Certified, Scrum Fundamentals Certified, and Scrum Master Certified in 2017. Carlos also has additional certifications from LinkedIn in various topics such as leadership, communication, and SEO.