Lucas Martins

Lucas Martins is a highly experienced marketing and digital strategy manager, currently with Yara Brasil since December 2019, overseeing e-commerce strategy, customer acquisition, and digital communication. Previously, Lucas served on the executive board of ConectarAGRO, advocating for digital connectivity in agriculture, and worked as a product manager at AgroNegociar, developing a B2B platform for purchasing and sales processes. Lucas’s extensive background includes roles at Bureau Veritas Brasil, TUV Rheinland Group, and Control Union, focusing on digital project implementation, commercial management, and sustainable development. With advanced degrees in management, supply chain, and agribusiness from prestigious institutions such as FGV, Lucas combines technical expertise with strategic leadership in agribusiness and digital transformation.