Patrícia Souza

Patrícia Souza is a seasoned marketing professional with extensive experience in digital marketing and strategic planning. Currently serving as the Marketing and Digital Coordinator at Yara Brasil since March 2024, Patrícia previously held various marketing roles at ZENVIA, including Marketing Coordinator and Marketing Specialist, focusing on channel management, customer experience, and data analysis. Prior experience includes positions at Yara Brasil, KingHost, Agency Mateada, and Dell, where responsibilities ranged from campaign management and content creation to performance analysis and product launch strategies. Patrícia holds an MBA in Marketing from FGV - Fundação Getulio Vargas and a degree in Business Administration, and has participated in specialized programs at ESPM and cultural institutions.