Ana Paula Tavares

Ana Paula Tavares is a seasoned professional in change management and digital strategy, currently serving as the Director of Change Management, Communication and Training at Yara International since August 2023, where responsibilities include leading business transformation efforts and managing the migration to SAP S/4 HANA across multiple regions. Tavares has a rich background in digital marketing, previously holding roles such as Digital Strategy Director and Co-Founder at Aporama Marketing Digital, where support was provided for over 50 clients, and served as International Communications Coordination Manager at Publicis Groupe. Tavares's academic credentials include a PhD in Management & Digital Transformation from FGV and a Doctoral Stay Program at the University of Oslo, among other degrees from prestigious institutions.