Geneva Ives

Geneva Ives is a seasoned marketing professional with extensive experience in content creation and brand messaging, currently serving as Senior Manager of Marketing at Yardi since November 2012. Ives has held various roles within Yardi, including Senior Marketing Writer and Manager of Marketing Content, focusing on corporate copy for diverse marketing materials and social media marketing campaigns. In addition to contributions at Yardi, Ives authored the guidebook "Unique Eats and Eateries of Santa Barbara," showcasing local dining and food talent, and has served as a contributor to 10Best at USA TODAY, producing original travel content. Prior experience includes consulting for Johnson & Johnson and a role as a copywriter at A Tropical Affair Lingerie & Bikinis. Ives holds a BA in Literature and Studio Art from UC Santa Barbara.