YASA
Richard Firmstone MBA is a seasoned operations and manufacturing professional with extensive experience in leading manufacturing excellence and continuous improvement initiatives across global organizations. Currently serving as Operations Director at YASA since February 2022, Richard previously held multiple senior management roles at Jaguar Land Rover, where significant contributions were made in driving Lean culture, operational frameworks, and integrated business planning. Prior experience includes leadership positions at GKN Land Systems and GKN Chassis Systems, focusing on quality, operational performance, and strategic project management. Richard holds a Master of Business Administration from the University of Wolverhampton.
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YASA
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YASA was founded on the principle that small, light electric motors would play a growing role in meeting both the strict emissions targets being set globally in a wide range of industries and the requirement for greater efficiency through electrification.The Company was incorporated in 2009 based on a unique patented motor technology invented bythe Company’s founder and CTO Dr Tim Woolmer whilst studying for his DPhil at Oxford University. The unique YASA motor technology is ideal for a range of mobile applications such as hydraulics replacement, power generation, traction and propulsion and hybridisation. YASA Motors manufactures a range of standard electric motors and generators based on our unique motor topology at our factory and Company Headquarters in Abingdon, Oxfordshire. The YASA-750, YASA-250 and YASA-400 products have been designed to be integrated into customers’ products in a range of markets and industries with minimal application engineering. In addition to our standard products, YASA has a design and development team dedicated to making bespoke motors for customers for medium-high volume applications.