YASA
Richard Firmstone MBA is a seasoned operations and manufacturing professional with extensive experience in leading manufacturing excellence and continuous improvement initiatives across global organizations. Currently serving as Operations Director at YASA since February 2022, Richard previously held multiple senior management roles at Jaguar Land Rover, where significant contributions were made in driving Lean culture, operational frameworks, and integrated business planning. Prior experience includes leadership positions at GKN Land Systems and GKN Chassis Systems, focusing on quality, operational performance, and strategic project management. Richard holds a Master of Business Administration from the University of Wolverhampton.
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