YRF-Yash Raj Films
Prithwish Ganguly has an extensive work experience starting in 2003 as a Programming Assistant at RED FM. Prithwish then went on to work as an Entertainment Correspondent at Thomson Reuters from 2006 to 2008. Prithwish then worked as a Special Correspondent at DNA from 2008 to 2010, and later as a Chief Correspondent at Bennett Coleman and Co. Ltd. (Times Group) from 2010 to 2011.
In 2011, they joined UTV Motion Pictures as a Senior Manager, and from 2014 to 2017, they served as the General Manager for Communications at Fox Star Studios. At Fox Star Studios, they were responsible for leading digital marketing, alliances, public relations, events, and talent management. Prithwish's notable campaigns during this time included "MS Dhoni: The Untold Story", "Neerja", "Jolly LLB2", and "Ae Dil Hai Mushkil". Prithwish also achieved recognition and awards for their work, such as the BBC Knowledge National Marketing Award for Best Digital Marketing Campaign for "Neerja" and the ACEF Gold Award for Best Social Media Marketing for "M.S. Dhoni: The Untold Story".
In 2017, Prithwish joined Yash Raj Films as an Associate Vice President, and later in 2023, they became the Vice President - Talent & Communications Strategy. In this role, they are responsible for strategizing and crafting brand identities for a range of stars from the Indian film industry, as well as managing talent representation, content strategy, endorsements, social media management, and more. Prithwish oversees key film campaigns and is involved in initiatives such as Aditya Chopra's Broadway Musical "Come Fall In Love - The DDLJ Musical", which is set to debut on Broadway.
Prithwish Ganguly completed a Post Graduate degree in Mass Communication/Media Studies at the Indian Institute of Mass Communication, Delhi from 2005 to 2006. Prior to that, they attended Don Bosco School from 1989 to 2002, focusing on Business/Commerce, General.
YRF-Yash Raj Films
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From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Yash Raj Films (YRF) has maintained its flagship position across all verticals since its genesis. YRF was founded by the Late Yash Chopra, a veteran of the Indian film industry, in 1970. It’s the only privately held and fully integrated studio in India producing and having produced over 80 films. YRF is a 53-year-strong production house and a vertically integrated studio in every sense, controlling almost every part of the value chain from production to post production, domestic & international distribution, music & home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios - all in-house facilities, which make it one of the most coveted entertainment conglomerates in the country. YRF has its own state-of-the-art fully integrated studio that houses shooting stages, sound studios and is headquartered at one of Mumbai's prime properties where the heart of the entertainment business beats. Over the last five decades, YRF’s catalogue of films could be easily India's most enviable film catalogue in the entertainment business. YRF’s top grossers have already placed the company in the big league of producers worldwide, making it one of the largest film-making entities in the nation. YRF has been one of the key makers of modern cinema and has heralded cinematic trends since its inception - the way films are made, the way films are marketed and the way films are consumed.