Céline Cuypers

Céline Cuypers has a diverse work experience in the fields of marketing, digital marketing, and eCommerce. Céline currently holds the position of Directrice marketing at Yassir, starting in March 2022. Previously, they worked at Bruneau for a significant period of time, where they held various roles. From 2016 to 2021, they served as a Digital Marketing Manager, overseeing a team of 15 members and managing the digital budget. Céline'sresponsibilities included acquisition and traffic generation through SEA, SEO, display advertising, and retargeting, as well as managing social media communication and lead acquisition strategy. Céline also focused on optimizing the user experience on desktop and mobile platforms, utilizing personalization and AB testing. Prior to that, from 2011 to 2016, they worked as an eBusiness Manager, improving the turnover and conversion rate of the Bruneau.fr website through AB tests and data analysis. From 2008 to 2011, they held the role of Project Manager eCommerce, where they launched eCommerce sites for school supplies and professional office managers, managed the annual budget and results, and implemented external communication strategies. Before their tenure at Bruneau, Céline worked at vente-privee/Veepee as the Country Manager Germany, responsible for the launch of VeePee in Germany, including creating the website and internationalizing internal processes. Céline also gained experience as a Marketing and Merchandising Assistant at Philips in 2003.

Céline Cuypers completed their Bachelor's degree in Marketing & Communication at Ecole Supérieur de Commerce in La Rochelle, France from 2003-2004. Céline then pursued their higher education at the University of Applied Sciences and Arts Dortmund, where they obtained a Diplom Betriebswirtin degree in International Business from 2001-2005.