We are YAYS Group. As a leading, Amsterdam-based serviced apartment operator, we manage 16 distinct properties and a growing pan-European pipeline spanning Benelux, France, Spain, and Germany. The Group’s award-winning, brand platform includes YAYS (fully serviced aparthotels) and by YAYS (self-serviced apartments). Every YAYS apartment is stylish, spacious, fully equipped, and perfectly located.

A turn-key living space ready for comfortable short to long stays for leisure and business guests alike, a YAYS serviced apartment is a base for urban exploration made easier by our Insiders. With outstanding local knowledge and a talent for sharing it, the YAYS Insiders are in-team experts ready to help every guest explore off-the-beaten-track and unlock the treasures hidden in the neighbourhood.

A YAYS serviced apartment is a home away from home that sets you on the inside track to local living.

#unlocktheneighbourhood


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YAYS Group

YAYS Group's headquarters in Amsterdam, Netherlands

Peter Heule

The Content and Sales Support team at YAYS Group is responsible for creating engaging content that highlights the unique offerings of our serviced apartments and enhances our brand presence. They collaborate closely with the Corporate Sales & Account Management team to drive B2B partnerships and maximize occupancy rates while ensuring that the Front Office team has the tools and resources needed to deliver excellent customer service. By seamlessly integrating sales efforts with compelling storytelling, this team helps position YAYS as the preferred choice for both leisure and business travelers.

Content and Sales Support

The Finance and Accounting team at YAYS Group is responsible for overseeing the company's financial health and ensuring accurate accounting practices across its properties. This team manages budgeting, financial reporting, and cash flow, while also handling accounts receivable and conducting income audits to optimize revenue. Their efforts support the overall strategic objectives of the company, enabling growth and excellence in service delivery to guests.

Finance and Accounting

The Leadership Team at YAYS Group is responsible for steering the company’s strategic direction and ensuring operational excellence across its portfolio of serviced apartments. Comprising the Co-founder, CFO, and Chief Commercial Officer & Chief Operating Officer, this team collaborates to enhance guest experiences, drive growth, and maintain financial health, all while promoting the company’s brand values of comfort, style, and local exploration. Their leadership fosters innovation and a culture of exceptional service, empowering the YAYS Insiders to create memorable stays for all guests.

YAYS Group

Org chart

Teams

Content and Sales Support

Finance and Accounting

Leadership Team

Offices

YAYS Group

Org chart

Teams

Content and Sales Support

Finance and Accounting

Leadership Team

Offices

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