YAYS Group
Peter Heule has a diverse work experience in the hospitality industry. Peter co-founded Smart Travel Lab in 2019 and served as the Co-founder. In 2014, they co-founded Yays and was the former CEO. Peter also held the position of CEO at Short Stay Group from 2014 to 2021. Additionally, they worked as the General Manager at Wyndham Hotels & Resorts from 2012 to 2014. Peter Heule has held various managerial and leadership roles throughout their career, including Expansion Manager at Conscious Hotels, Expansion Manager at City Pop, and Chairman at ASAP - The Association of Serviced Apartment Providers. Peter was also a part of the Board of Inspiration at Synergie - Inspirerende organisaties met Impact. Peter's expertise lies in business development, partnerships, and expanding hotel operations.
Peter Heule attended Nyenrode Business University in 2021, where they pursued a Modular Executive MBA in Business & Sustainable Transitions. Prior to that, they completed their Bachelor of Business Administration (BBA) in Hotel (Hospitality) Management from Hotelschool The Hague between 2000 and 2006. Peter had their pre-university education at Joh. Calvijn College and Farel College from 1991 to 1999. In terms of additional certifications, Peter obtained "Leadership Skills for The Future" from LinkedIn in 2021.
YAYS Group
We are YAYS Group. As a leading, Amsterdam-based serviced apartment operator, we manage 16 distinct properties and a growing pan-European pipeline spanning Benelux, France, Spain, and Germany. The Group’s award-winning, brand platform includes YAYS (fully serviced aparthotels) and by YAYS (self-serviced apartments). Every YAYS apartment is stylish, spacious, fully equipped, and perfectly located. A turn-key living space ready for comfortable short to long stays for leisure and business guests alike, a YAYS serviced apartment is a base for urban exploration made easier by our Insiders. With outstanding local knowledge and a talent for sharing it, the YAYS Insiders are in-team experts ready to help every guest explore off-the-beaten-track and unlock the treasures hidden in the neighbourhood. A YAYS serviced apartment is a home away from home that sets you on the inside track to local living. #unlocktheneighbourhood