Jamie Atherton

Managing Director at Yazle Global

Jamie Atherton has a strong background in digital marketing and advertising. In their current role as Managing Director at Yazle Global, they work to expand the company's digital ad-tech solutions in the GCC & APAC regions. Previously, Jamie was the Chief Executive Officer at AdFalcon, where they focused on creating programmatic and performance-based mobile advertising technology. They also served as the Digital Trading Director and Head of Digital Trading Strategy at GroupM MENA, overseeing digital trading operations. Prior to that, Jamie co-founded AdZouk and served as the Managing Director, growing the agency's footprint across the MENA region. They also held the role of Commercial Director, leading a sales team for the largest ad network in the region. Earlier in their career, Jamie worked at AME Info as the Head of Sales, managing a team and developing advertising propositions. They also served as a Key Account Manager. Jamie began their career as an Area Manager at MEED.

Jamie Atherton has a diverse education history that spans several years and institutions. From 1996 to 1999, they attended the University of Wolverhampton and obtained a Bachelor's degree in Sports Studies. During the same time period, Jamie also studied at Leeds Beckett University from 1996 to 2001, earning a BA and Msc in Sport Science and Physiology. In addition to these degrees, it is mentioned that Jamie holds a BA (Hons) Sport Studies certification from the University of Wolverhampton, although the specific month and year of obtaining this certification are not provided.

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Yazle Global

Yazle is a specialized digital Media Company; a company that not only adores innovation but also channels it. They work on the publisher fronts providing exclusive media solutions in various formats. Comprised of expert & highly experienced veterans of digital media, Yazle offers the very best of ad inventories to its clients. With aburning desire to keep pushing the scale, they tied up with one of the global leading solutions for self serving demand site platform, SiteScout. SiteScout has been used by thousands of advertisers to buy billions of ad impressions across the web and on mobile devices; and they at Yazle have exclusive partnership with them in the Middle East. Multiplying years of experience with a strength of highly skilled and hardworking employees, Yazle’s Vision & Mission has become all the more clear: To become market leaders and to upkeep with market trends whilst providing their clients with the best digital media the industry has to offer, respectively.