Emma Rasile

Digital Marketing & Ecommerce Manager at Yealands Wine Group

Emma Rasile (nee Fowler) is an experienced digital marketing and ecommerce professional, currently serving as the Digital Marketing & Ecommerce Manager at Yealands Wine Group since January 2023. Prior to this role, Rasile held positions including Digital Marketing and Operations Manager at New Zealand Wine Navigator, where responsibilities included ecommerce, digital marketing, and logistics management. Rasile's extensive career also includes significant roles at Global Nokia, managing various teams and ecommerce strategies across multiple markets, and as Chief Domestic Officer with a focus on family and a substantial residential renovation project. Rasile has a strong educational background, holding a BComm (Hon) from the University of Guelph, a Diploma in Web Design from Natcoll Design Technology, and WSET qualifications in wine.

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Yealands Wine Group

Since launching in 2008 the Yealands Wine Group (YWG) has established itself as one of New Zealand's pre-eminent wine exporters. The company has been recognised globally for its sustainable practices, (Green Company GC-Mark certified, International Green Awards, Drinks Business Green Awards), the quality of its wines, (NZ Wine Producer of the Year, International Wine & Spirit Competition 2014) and its business model processes (American Chamber of Commerce - Exporter of the Year). Whilst much has been achieved in a short space of time, the group's ambitious approach - best encapsulated by their philosophy 'Think boldly, tread lightly and never say it can't be done'​, targets strong sustained growth and development of a truly global business. SUPPLY - 85% Sauvignon Blanc. Other varietals: Pinot Gris, Riesling, Gewurztraminer, Gruner Veltliner, Viognier, Chardonnay, Albarino, Pinot Noir, Merlot, Syrah, Tempranillo, Cabernet Franc, Port - Over 100 Parcels of Sauvignon Blanc vinified separately - Regional Blends through to sub regions, single vineyard and single blocks