Sophie King

Sophie King is an experienced marketing professional with a diverse background in brand management and marketing coordination across various sectors. Currently serving as a Senior Brand Manager at Yealands Wine Group since June 2022, Sophie focuses on global market growth through effective brand strategies. Previously, at Griffin's Food Company, responsibilities included managing brand portfolios, new product development, and shopper marketing campaigns. Earlier roles at Ticketek, Equitable Mortgages Limited, Saben, and Brumby's New Zealand provided a strong foundation in social media strategy, office administration, and franchise support. Sophie's education includes a Certificate in Digital Marketing from the Marketing Association and training from the Wine & Spirit Education Trust.