Yealands Wine Group
Sophie King is an experienced marketing professional with a diverse background in brand management and marketing coordination across various sectors. Currently serving as a Senior Brand Manager at Yealands Wine Group since June 2022, Sophie focuses on global market growth through effective brand strategies. Previously, at Griffin's Food Company, responsibilities included managing brand portfolios, new product development, and shopper marketing campaigns. Earlier roles at Ticketek, Equitable Mortgages Limited, Saben, and Brumby's New Zealand provided a strong foundation in social media strategy, office administration, and franchise support. Sophie's education includes a Certificate in Digital Marketing from the Marketing Association and training from the Wine & Spirit Education Trust.
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Yealands Wine Group
Since launching in 2008 the Yealands Wine Group (YWG) has established itself as one of New Zealand's pre-eminent wine exporters. The company has been recognised globally for its sustainable practices, (Green Company GC-Mark certified, International Green Awards, Drinks Business Green Awards), the quality of its wines, (NZ Wine Producer of the Year, International Wine & Spirit Competition 2014) and its business model processes (American Chamber of Commerce - Exporter of the Year). Whilst much has been achieved in a short space of time, the group's ambitious approach - best encapsulated by their philosophy 'Think boldly, tread lightly and never say it can't be done', targets strong sustained growth and development of a truly global business. SUPPLY - 85% Sauvignon Blanc. Other varietals: Pinot Gris, Riesling, Gewurztraminer, Gruner Veltliner, Viognier, Chardonnay, Albarino, Pinot Noir, Merlot, Syrah, Tempranillo, Cabernet Franc, Port - Over 100 Parcels of Sauvignon Blanc vinified separately - Regional Blends through to sub regions, single vineyard and single blocks