Yellow
Nikita Roy is a Design Lead at Yellow since February 2021. Previously, Nikita worked as a Graphic Designer at The Honest Illustrations from July 2020 to October 2020 and at Zariin Jewelry from December 2018 to February 2020. Nikita also served as a Communication Design Intern at Crossed Design in August 2018. Completing a graduation project at The India Design Project, Nikita gained experience in the field. Nikita also undertook a Summer Internship at RICKSHAW RECYCLE PRIVATE LIMITED from May 2017 to July 2017. Nikita holds a Bachelor of Design (B.Des) in Fashion Communication from the National Institute of Fashion Technology, graduating in 2018.
Yellow
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There must be a reason that of all the colors on his palette, Van Gogh specifically decided to ingest the color yellow. Something that beckoned him to this shade of cheer, energy, and joy- emotions that are both evoked and embodied here at Yellow. While we may never know why Van Gogh chose yellow, we do know why you should choose Yellow. As Van Gogh was drawn to this one color, we draw people in through our unique and evocative storytelling. We sell stories by building a strong aesthetic and visual brand identity and through engaging content and compelling visuals. But staying true to our namesake, that's not all that we do. Like the primary color yellow that can be mixed in varying amounts to produce a myriad of colors, at Yellow we mix and match to find the perfect shade of design, content, and strategy for our brands. Whether it's providing creative direction for campaigns, social media marketing, creating well structured and data-backed UI/UX strategies, or focusing on brand growth and go to market strategy building, we cater to all creative needs. At Yellow, we execute campaigns across the globe with brands like Hamleys, Nnnow, Tiffany & Co, Sephora, Bombay Shirt Company, Forbes, Ermenegildo Zegna, Paul Smith, Bally of London, Dune London, Pizza Express, Kotak Mutual Fund, Radisson Blu and more.