Yellow Brick Road Payments offers integrated alternative customer payment/financing solutions for retail management software, payment facilitators, and point of sale companies.
 
Large retailers have maintained a competitive edge by offering POS financing to their customers. This approach has not only boosted sales but also increased average order values and fostered customer loyalty. However, SMBs have faced challenges meeting this financing capability due to factors such as scalability limitations, complex technology, friction, and low approval rates.
 
YBR was specifically designed to address this market disparity and level the playing field for SMBs. Our system caters to the unique needs of independent retailers, empowering customers with multiple financing choices, privacy, and inclusivity. By minimizing friction at the point of sale, we offer a turnkey solution for POS providers, payfacs, retail software, and merchants. 
 
YBR is API integrated into the front-end retailer point-of-sale, e-commerce systems, and payment providers. On the back end, YBR is API integrated with the bank's lending systems. Customers apply through a fast, personal, and secure user-friendly application process on their mobile devices.  A simple interface in the point-of-sale system minimizes store associate training.  Integrations are quick and require minimal resources from either the POS system or the merchant.  Merchants are paid timely and do not take any financial risk on the transactions.
 
YBR has flexibility to customize the lenders and their financing products. Current prime, sub-prime, and no credit required bank financing options include a wide variety of financing products. By offering diverse financing options, YBR will generate extremely high overall approval rates which will result in incremental retail sales and customers. 
 
YBR offers a merchant portal for retailers with the information they need to increase sales, manage financing costs, and analyze marketing efforts

Yellow Brick Road Payments

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Yellow Brick Road Payments

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