Florence Githinji

Florence Githinji has a diverse work experience that spans over a decade. Florence is currently working as the Regional Marketing Manager - East Africa at Yellow Card App since July 2021. Prior to this, Florence worked at Microsoft from February 2018 to September 2021 as a Social Media Manager. Florence was part of the Social Command Center team in charge of Microsoft's social media channels across the Middle East and Africa. At Microsoft, they strategized and executed digital campaigns focused on various tech sectors and solutions.

Before their role at Microsoft, Florence was a Social Media Manager at Wunderman Thompson, where they worked with the Microsoft team. Florence held this position from February 2018 to August 2021. Previously, Florence served as a Digital Marketing Manager at Verge Digital from February 2017 to February 2018, leading a team of six marketing professionals to develop and implement digital marketing strategies for various organizations, primarily in the FMCG sector.

Florence also has experience in the media industry. Florence worked as a Contributing Writer for Homes Kenya Magazine from September 2013 to December 2017, focusing on home décor and travel-related articles. Florence introduced the "My Favourites Segment" for the magazine. Florence also worked as a Marketing Lead at Ringier Africa AG, overseeing all marketing portfolios for Ringier Kenya (Rupu Limited) from June 2016 to February 2017. Prior to this, they were a Social Media Manager at Ringier Kenya from May 2014 to May 2016, where they successfully grew the Rupu and PigiaMe online communities through creative and measurable social media strategies and campaigns.

Florence's earlier experiences include serving as a Website Content and Newsletter Editor at Alabastron Network from May 2011 to January 2013, where they contributed to the creation of the My Unspoken TV show and managed the organization's website. Florence also worked as a News Reporter at NTV-Nation Media Group from December 2010 to April 2011, producing feature stories for both Kiswahili and English newscasts. Florence's first professional role was as a News Reporter at BARAKA FM 95.5 from November 2009 to February 2010.

Overall, Florence Githinji has a strong background in marketing and communications, with a focus on social media management, digital marketing, and content creation.

Florence Githinji pursued their education in the field of Communication, Journalism, and Related Programs. From 2007 to 2010, they attended the Kenya Institute of Mass Communication, where they obtained a Diploma. In May 2021, they also obtained a certification in "Accessibility in Action" from Microsoft.