Eva Lafferrere

Eva Lafferrere is an accomplished marketing professional with extensive experience in the luxury goods sector. Since May 2016, Eva has served as the Directrice marketing international at YellowKorner, where responsibilities include product launches, editorial calendar management, pricing strategies, and product catalog analytics. Prior to this role, from May 2010 to May 2016, Eva held senior marketing management positions at Guerlain, focusing on the development of marketing plans for the best-selling TERRACOTTA franchise, overseeing project development, and managing junior product managers. Educational qualifications include a Master 2 in Marketing from SKEMA Business School, along with studies at Universitas Muhammadiyah Jogjakarta and Universidad Rey Juan Carlos.