MacKenzie Cohan

Mackenzie Cohan is an accomplished marketing professional with a strong background in lifecycle marketing and business marketing. As a Lifecycle Marketing Manager at Yelp since October 2018, Mackenzie has successfully engaged customers throughout their lifecycle to enhance customer success, drive renewals, and minimize churn. Previous roles at Yelp include Business Marketing Associate and Business Marketing Coordinator. Mackenzie also gained valuable experience as an Education Marketing Intern at Marketo, where an email campaign led to a significant increase in certifications. Early in a career at PUMA Group as a Sales and Merchandising Intern, Mackenzie contributed to the development of customized selling tools and supported the sales team with event planning. Mackenzie holds a Bachelor’s Degree in Business Administration from Northeastern University.