Shirley Cohen

Shirley Xu has extensive experience in analytics and data-driven decision making, currently serving as a Customer Insights professional at Apple Online Store since May 2014, focusing on web analytics and customer satisfaction. Prior to Apple, Shirley held several positions at LinkedIn from March 2005 to January 2013, including Data Scientist, Manager of Data Analytics, and Lead Business Analyst, where responsibilities involved data insights, user behavior analysis, and web metric analytics. Earlier career experience includes serving as a Lead Financial Analyst at Nextel Communications, where financial and business analysis supported decision-making, and a summer internship as a Data Analyst at Delta Express. Shirley holds an MBA in Finance and IT from The University of Georgia and a BS from Xi'an Jiaotong University.