Alex Chen is an accomplished marketing and business development professional with extensive experience, currently serving as the Head of SG Marketing & Business Development at Yeo Hiap Seng (Yeo's) since March 2021. Known for strategically formulating and executing comprehensive marketing strategies to enhance brand equity and drive revenue growth, Alex has held various roles including Business Development Lead and Marketing Manager, where significant achievements include elevating key products within the beverage portfolio. Prior experience includes senior marketing roles at Kaimay Trading Pte Ltd, where Alex built the pH Balancer brand, and at LUXASIA, focusing on managing beauty brands. Educational qualifications encompass a Master of Business Administration from Alliance Manchester Business School and a Bachelor of Science in Information Systems Management from Singapore Management University, along with multiple diplomas in sales, marketing, and engineering informatics.
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