Yeo Hiap Seng Ltd
Alex Chen is an accomplished marketing and business development professional with extensive experience, currently serving as the Head of SG Marketing & Business Development at Yeo Hiap Seng (Yeo's) since March 2021. Known for strategically formulating and executing comprehensive marketing strategies to enhance brand equity and drive revenue growth, Alex has held various roles including Business Development Lead and Marketing Manager, where significant achievements include elevating key products within the beverage portfolio. Prior experience includes senior marketing roles at Kaimay Trading Pte Ltd, where Alex built the pH Balancer brand, and at LUXASIA, focusing on managing beauty brands. Educational qualifications encompass a Master of Business Administration from Alliance Manchester Business School and a Bachelor of Science in Information Systems Management from Singapore Management University, along with multiple diplomas in sales, marketing, and engineering informatics.
Yeo Hiap Seng Ltd
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Yeo Hiap Seng Limited is a Singapore-based management and investment holding company. The Company operates through three segments: Consumer food and beverage products, Property development, and Other investments. The Other investments of the Company consist of investment property holding and equity investments holding. The Company's three segments operate in approximately two geographical areas, including Singapore, the operations in Singapore area are principally investment holding, manufacture, sale, distribution and export of beverages, sauces, canned food and provision of vending services and property development, and Malaysia, the operations in Malaysia area are principally production, marketing and sale of beverages and food products. The operations in other countries include manufacturing, sale and distribution of beverages and food products, and investment holding. Its subsidiaries include YHS (Singapore) Pte Ltd, YHS International Pte Ltd and YHS Investment Pte Ltd.