Lui Yu Qi

Lui Yu Qi is an accomplished professional in the fields of brand management and business development, currently serving as the Key Account Manager for DFI & Ecommerce at Yeo Hiap Seng (Yeo’s) since February 2023. Prior experience includes roles at Procter & Gamble as a Brand Manager for Feminine Care covering Singapore, Malaysia, and Vietnam, and as a teaching assistant at Singapore Management University. Previous positions also include business development roles at Shopee and Love, Bonito, where significant contributions were made to store launch strategies and operational growth. Early experience encompasses market strategy positions at Jumbo Seafood Restaurant and Dr Pepper Snapple Group, alongside an R&D role at Procter & Gamble focused on innovation. Lui Yu Qi holds a Bachelor's degree in Business Management from Singapore Management University and a diploma in Business Administration from Singapore Polytechnic, with further education at the National University of Singapore.