Chrissie Koeppen

Vice President, Digital Strategy at Yes& Agency

Chrissie Koeppen, MPP has extensive experience in the field of digital strategy and marketing. Chrissie currently holds the position of Vice President of Digital Strategy at Yes& Agency, a role they have held since May 2023. Prior to this, they served as the Director of Digital Strategy at Yes& Agency from November 2021 to May 2023.

Before joining Yes& Agency, Chrissie worked as the Director of Digital Services at Boldr Strategic Consulting from 2017 to October 2021. Chrissie also held the position of Digital Strategist at Balance Interactive from March 2016 to March 2017.

Earlier in their career, Chrissie served as the Digital Marketing Manager at New Boston Creative Group from July 2013 to October 2015. Chrissie was also self-employed as a Digital Marketing Director/CEO from July 2012 to July 2013.

Chrissie has a strong background in digital marketing strategy, as they worked as a Digital Marketing Strategist at Balance Interactive from May 2009 to July 2012. Chrissie began their career at The World Bank, where they served as a Monitoring and Evaluation Specialist from September 1999 to May 2009.

Chrissie Koeppen holds a Master of Public Policy (MPP) degree with a specialization in Program Evaluation & Statistics from American University. Chrissie also obtained a Bachelor of Arts (BA) degree in International Economics & Spanish from James Madison University. Additionally, they have pursued further certifications including a Google Tag Manager Certificate from the Google Digital Academy (Skillshop) in 2021, IDEO Design Thinking Training in 2020, Inbound Marketing from HubSpot in 2015, and became a Google Analytics Certified Expert in 2009. Furthermore, there is no available information regarding their education at the University of Buenos Aires.

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