Rafif A.

Rafif A. currently serves as the Manager of Digital Analytics at Yes& Agency since November 2021, and previously held roles including Digital Analytics Specialist at ASHP and Digital Analyst at the American Diabetes Association. With a strong background in developing marketing dashboard concepts, analyzing digital trends, and enhancing user experience through data-driven insights, Rafif A. has successfully implemented innovative strategies across various digital channels. Additional experience includes positions in account coordination at Porter Novelli, facilities coordination at CBRE and Sparks, and project coordination at C4 Advanced Solutions. Rafif A. holds a Master’s degree in Mass Communication/Media Studies and a Bachelor’s degree in Psychology from Southern New Hampshire University, as well as an Associate of Science from Northern Virginia Community College and a certificate in Data Analytics from The George Washington University.