Helen Tobin

Helen Tobin is an accomplished professional in the eCommerce and merchandising sectors, currently serving as the Associate Manager of Site Merchandising EMEA at YETI since January 2025. Prior to this role, Helen held the position of eCommerce Planning Manager at vvast from October 2020 to January 2025, and was previously a Buyer. Helen's experience also includes working at Oakley as the Sales and Product Coordinator for North Europe, along with various buyer roles at Surfdome.com, focusing on kidswear, womenswear, and activewear. Early career roles at Ted Baker and TK Maxx provided foundational skills in sales and customer service. Helen holds a BA in Fashion Buying Management from the University of Westminster and a Foundation Diploma in Art and Design, Fashion from South East Essex College.