Jeff Beitz

Director, Brand Strategy at YETI

Jeff Beitz has a diverse work experience in marketing and brand strategy roles. Jeff most recently worked at YETI as a Sr. Manager, Brand Strategy, where they developed and implemented brand strategies, managed media communications strategy, and built the eCommerce channel for Canada. Prior to that, they worked as a Marketing Manager at YETI, where they managed the annual Demand Creation budget and developed regional brand marketing strategies. Before joining YETI, Jeff worked at Iovate Health Sciences International Inc. as a Global Manager, Influencer and Experiential, where they managed various program verticals, including brand partnerships, athlete endorsements, and influencer marketing. Jeff also worked as a Brand Manager, leading the North American business strategy for Six Star Pro Nutrition. Jeff's earlier experience includes working as a Business Development Specialist at Recyclable Materials Marketing - ReMM, where they prospecting new business accounts and managed the company's website and social media platforms.

Jeff Beitz has a Bachelor of Business degree with a focus on Marketing from Griffith University. Jeff also holds an Advanced Business Administration Diploma with a specialization in Marketing from Conestoga College. Additionally, they have studied Business Recreation at the University of Waterloo.

Links

Timeline

  • Director, Brand Strategy

    September 1, 2023 - present

  • Sr Manager Brand Strategy

    January, 2022

  • Sr Brand Strategy Manager Acting Sr Manager Ecommerce Marketing

    September, 2020

  • Marketing Manager Canada

    April, 2019

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