Lauren O'Connor is a seasoned marketing professional currently serving as the Senior Integrated Marketing Manager at YETI since May 2021, overseeing the strategic planning and execution of multi-channel campaigns. O'Connor's extensive experience includes roles such as Manager of Marketing Program Management and Senior Marketing Program Manager at YETI, where responsibilities encompassed global campaign coordination, cross-functional collaboration, and significant revenue-driving projects. Prior experience includes a tenure at Whole Foods Market as a Global Marketing Project Manager and Program Manager, where O'Connor led large-scale projects and streamlined operational processes. O'Connor's career began at BMW Financial Services, focusing on wholesale administration and sales support. O'Connor holds a Bachelor of Arts in Marketing from Wittenberg University.
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