Max Whitson

Max Whitson is an experienced professional in Direct to Consumer technology, operations, and loss prevention, with a strong background in the global athletic apparel industry. They served as the Head of Retail Operations at ASICS America, where they built the Direct to Consumer operations from the ground up. Max has also consulted for various brands, including ASICS and YETI, and held key roles at Nike, where they led multiple loss prevention initiatives and store operations improvements. Currently, Max is the Senior Manager of Store Operations at YETI and continues to engage in consulting through Whitson Consulting. Max holds an Associate degree from Palomar College and a Bachelor of Science in Business Management from the University of Phoenix.