Johanna Alvarez Rodrigues

Johanna Alvarez Rodrigues is an experienced marketing professional with a strong background in digital marketing and customer relationship management. Currently serving as a CRM Manager at yfood Labs since August 2022, Johanna previously held the role of Digital Marketing Manager at DePauli AG from October 2015 to August 2022. Prior positions include Marketing Manager at Jumbo Interactive and Junior Marketing Manager at eGENTIC, where responsibilities encompassed campaign management, customer retention projects, and media strategy. Johanna began their career as a Working Student in Online Marketing at Buecher.de GmbH & Co KG and has held multiple positions with Media Markt Spain and Media-Saturn during early studies. Educational credentials include a Master's in Marketing Management from the University of Applied Sciences Munich and a Bachelor's in International Retail Management from the University of Applied Science Ingolstadt.