Selma Lazreq

Selma Lazreq is an accomplished marketing and business development professional with extensive experience in the food and beauty sectors. Currently serving as Country Manager for France at yfood Labs since November 2022, Selma previously held the role of International Business Development at Nutrisens. Prior experience includes founding and leading La Popote Compagnie as CEO, and working as International Brand Manager for Asia and Global Travel Retail at Burger Söhne Holding AG. Additional roles include Key Account Director at L'Uzyne and Senior Brand Manager at LBD, with early experience as Brand Manager at Santé Verte Laboratoires. Selma holds a Master’s degree in Marketing and Strategy from Sciences Po and a Master’s degree in Marketing and Advertising from CELSA.