Rafael "Rolito" Trintinalia

Rafael "Rolito" Trintinalia has over 18 years of work experience. From 2019 to present, they have been the Chief Experience Officer at YieldX. From 2015 to 2019, they were the User Experience Lead at Casion - Tech Goodies, where they were responsible for everything related to UX/UI and managed the development team in key projects. Rafael "Rolito" also worked with several big companies such as Heineken, Spotify, Subaru, and Coca-Cola. From 2014 to 2015, they were the UX Specialist at Dafiti, where they created the tool that allowed A/B Test standardization throughout the company. From 2013 to 2014, they were the UX Consultant at Casion - Tech Goodies, where they managed the design process of Banco do Brasil's Commercial Board's Intranet. From 2009 to 2013, they were the Marketing Manager and UX Designer at Password Interativa Sistemas Ltda - PWI, where they improved PWI's brand and optimized their softwares. From 2007 to 2009, they were the Senior Partner and Project Manager at W8b Websolutions, where they coordinated teams and created and administered online campaigns. From 2001 to 2007, they were the Senior Partner and Educational Coordinator at Academia Musical EVOLUTION, where they created a teaching methodology for guitar students. From 2005 to present, they have been a Freelance Marketing and Web Consultant, where they restructured small companies' brands and developed websites, business portfolios, and digital materials. From 2003 to 2005, they were the Assistant Art Director at Universidade São Judas Tadeu.

Rafael "Rolito" Trintinalia's education history includes a Bacharelado in Comunicação Social: Especialização em Publicidade e Propaganda from Universidade São Judas Tadeu (2001-2004), a Técnico in Mecânica from Escola Técnica Federal de São Paulo (1995-1999), a Specialization in Programming in Microsoft Technology from KA Solution (2007), a Specialization in Programação Ruby On Rails from Object Data (2009), a Specialization in User Experience from Caelum (2013), a Specialization in Customer Journey from Overfora (2014), a Workshop in User Experience from Reset Labs (2014), a Specialization in Teste de Usabilidade from Dialog (2014), a Pós-Graduação in Arquitetura da Informação e Experiência do Usuário (UX) from Impacta Tecnologia (2014-2016), a Specialization in Agile UX from Agile Trends (2016), and a Certification in User Experience for Project Managers from Mercedes Sanchez (UX Alliance) (2017-2018). Rafael "Rolito" also completed a Specialization in Behavioral Sciences from B3 - BMF School in 2018.