Oguz Bayram

Oguz Bayram has a diverse work experience in various roles and industries. Oguz started their career at Hurriyet as a Software Developer from 2000 to 2002. Oguz then worked at VERIPARK as a Software Developer in 2003. After that, they worked as a Freelance Software Architect from 2004 to 2005.

In 2005, Oguz joined Netron Technology as a Software Development Manager, where they led a development team, turned a CMS into a turnkey product, and supported marketing and sales functions.

Oguz then worked at Turkish Airlines as an E-Commerce Product Manager from 2009 to 2010, managing online travel booking platforms and driving optimizations to increase conversion rates.

From 2010 to 2014, Oguz worked at McCANN Istanbul as a Digital Director, leading digital operations and initiatives for top-notch brands like Turkish Airlines, Coca-Cola, Nestle, L’Oréal Paris, and Akbank.

In 2014, Oguz joined Arçelik Global as the Head of E-Commerce - Alternative Channels, where they improved the marketplace shopping journey, optimized the digital shelf, and drove growth. Oguz later became the Global Head of Digital Experience & Digital Marketing - Beko, Grundig, leading global digital initiatives such as digital marketing, CX, UX, e-commerce growth, social media, paid advertising, content marketing, and SEO.

Currently, Oguz works at Yıldız Holding as a Project Director at Chairman's Office, leading eCommerce-focused digital transformation and innovation programs across the organization and influencing senior leadership in digital strategy setting and planning.

Oguz Bayram completed a Bachelor of Science degree in Computer Engineering from Marmara University from 1997 to 2002. Additionally, they have obtained several certifications including "AI for Product Management" from Pendo.io, "Artificial Intelligence Foundations: Machine Learning" from LinkedIn, "Becoming an AI-First Product Leader" from LinkedIn, "Blockchain: Beyond the Basics" from LinkedIn, "Product Analytics Mastery Certificate" from Mixpanel, "Customer Experience: Journey Mapping" from LinkedIn, "Scrum: Advanced" from LinkedIn, "Becoming a Product Manager" from LinkedIn, "PMP" from PMI, and "Most Valuable Professional - Software Architect" from Microsoft.