Traditionall clothing retail outlets force you to wear what’s in store, rather than giving you varied choice in a particular style, colour, fit and design of apparel. YINK was created out of a growing discontentment with traditional fashion retail outlets and the brick and mortar apparel customisation industry. By merging the online fashion retail experience with apparel customisation, a platform has been created that flips the conventional retail experience on its head.

At YINK we launch personal brands and believe that your personal brand should stand tall amongst world brands. We also give artists a platform to set up a store and market their designs using our apparel. We seek out “creatives: artists and individuals” with a clear vision and direction founded on the art, design and ideals of social, economic, political, environmental and cultural movement. Because of our strict standards and vision, these underground artists can create clothing brands that can stand aside international clothing lines.

By focusing in on all the design elements of clothing from head to toe, creatives will be able to customise apparel with designs influenced and created by them for them. Essentially creating and customising apparel for those who dare to be different and care about what they wear.

YINK

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