Pekka Helin is a seasoned consumer insight and brand professional with extensive experience in commercial operations across various industries. Pekka has held significant roles, including Senior Vice President in both Housing Business Development and Customership and Living Services at YIT, as well as a tenure at Tallink Silja Oy as Senior Vice President of Sales and Marketing. Currently, Pekka focuses on sales and marketing management, customer insight, brand strategy, and customer experience development in the housing sector, aiming to enhance living quality through smarter home solutions. Pekka also serves as a member of the Board of Directors at the Port of Helsinki Ltd. Education-wise, Pekka holds a Master's Degree in International Business from Turun kauppakorkeakoulu.
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