YKONE
Armen Melkonian is a seasoned professional with extensive experience in project management, account management, and consulting, currently serving as Consulting Director, Client Partner, and Account Manager at YKONE since April 2021. Prior roles include Account Director at CTZAR and Project Manager Brand Content at Canal Brand Factory, showcasing a strong background in brand strategy and content creation. Armen began a career in production and legal roles, including Assistant de Production at FORECAST PICTURES and Paralegal at Myra Li & Solicitors. Educational qualifications include a Master Bilingue en Droit de l'Europe with a focus on Anglo-American law from Université Paris Nanterre, a Bachelor of Laws in English and French Law from the University of Essex, and a Baccalauréat in Economique et Sociale from Ecole Jeannine Manuel.
YKONE
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L'Oréal, Estée Lauder, Nespresso, LVMH, Chopard are amongst the 100+ iconic brands that trust YKONE to connect with their audience through impactful stories and content on social media. Launched in 2008, YKONE offers an all-encompassing solution to provide a seamless experience to our clients. Our services include: - Creative direction, Creative Guidelines & Content Production - Influencer Marketing Strategy & Campaign Management - Influencers Casting & Booking - Consultancy & Auditing - Social Media Management - Media Amplification - Talent Management - Data & Analytics With 16 offices worldwide, we can roll out international campaigns, rooted in local culture and community and involving hundreds of influencers from all over the world. Data and metrics form the backbone of all our actions and thanks to Campaygn, our proprietary technology, we have access to millions of real-time data points about 13 millions influencers profiles. This breakthrough technology combined with the knowledge gained by running several hundreds campaigns, allows a clear-cut casting of the most relevant profiles as well as an accurate ROI prediction and calculation. Oddly Enough, YKONE’s in-house production studio, which offers 360° solutions for all dimensions: physical, digital and virtual, as well as YKONE’s seven physical studios and hubs, ensure our clients agility, innovation and cost-control. Our unrivaled experience in the luxury / fashion / beauty / jewelry / travel industries along with our focus on quality and details generate successful campaigns and delighted clients. YKONE has local presence in Paris, in addition to Milan; Berlin and Munich; Geneva; Shanghai, Hong Kong and Singapore; Miami and Las Vegas; Dubai and Abu Dhabi; Riyadh and Jeddah; Bangalore and Tunis. Contact us at contact@ykone.com