YKONE
Barbara Marcora is a skilled professional with extensive experience in sales and business development within the luxury lifestyle and influencer marketing industries. Barbara has a postgraduate degree in Brand and Consumer Communication and Strategies from IULM University. Barbara has held positions such as Sales Manager and International Advertising Manager, demonstrating their expertise in developing commercial strategies, managing client relationships, and coordinating with editorial teams. Currently, Barbara serves as the Business Development Manager for CAMPAYGN, a data tool developed by YKONE, specializing in influencer marketing analytics.
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YKONE
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L'Oréal, Estée Lauder, Nespresso, LVMH, Chopard are amongst the 100+ iconic brands that trust YKONE to connect with their audience through impactful stories and content on social media. Launched in 2008, YKONE offers an all-encompassing solution to provide a seamless experience to our clients. Our services include: - Creative direction, Creative Guidelines & Content Production - Influencer Marketing Strategy & Campaign Management - Influencers Casting & Booking - Consultancy & Auditing - Social Media Management - Media Amplification - Talent Management - Data & Analytics With 16 offices worldwide, we can roll out international campaigns, rooted in local culture and community and involving hundreds of influencers from all over the world. Data and metrics form the backbone of all our actions and thanks to Campaygn, our proprietary technology, we have access to millions of real-time data points about 13 millions influencers profiles. This breakthrough technology combined with the knowledge gained by running several hundreds campaigns, allows a clear-cut casting of the most relevant profiles as well as an accurate ROI prediction and calculation. Oddly Enough, YKONE’s in-house production studio, which offers 360° solutions for all dimensions: physical, digital and virtual, as well as YKONE’s seven physical studios and hubs, ensure our clients agility, innovation and cost-control. Our unrivaled experience in the luxury / fashion / beauty / jewelry / travel industries along with our focus on quality and details generate successful campaigns and delighted clients. YKONE has local presence in Paris, in addition to Milan; Berlin and Munich; Geneva; Shanghai, Hong Kong and Singapore; Miami and Las Vegas; Dubai and Abu Dhabi; Riyadh and Jeddah; Bangalore and Tunis. Contact us at contact@ykone.com