YKONE
Rudy LAUER is an accomplished sales professional with extensive experience in the luxury brand and influencer marketing sectors. Currently serving as VP of Sales at YKONE since September 2020, Rudy focuses on empowering mid and luxury brands such as Tag Heuer, Sisley, and Givenchy through strategic social listening and niche KOL identification. Previous roles include Sales Account Manager at Kolsquare, Influencer Marketing Account Executive at APHAEL, and Social Media & Influence Manager at Palintest, among others. Rudy's career began with internships at Moto Factory Italia and Façonnable, and academic qualifications include a Master's Degree in Marketing & Business Development from KEDGE Business School and a Bachelor's Degree in International Business from Institution Notre-Dame.