YKONE
Stéphane Allard is a seasoned marketing executive with extensive experience in the digital and influencer marketing sectors. Currently serving as Chief Marketing Officer at YKONE since June 2022, Allard oversees impactful influencer marketing campaigns for global brands. Previously, Allard held roles such as Head of Experimental Projects at metadata.io, leading demand generation automation for B2B marketers, and CEO & Co-Founder of Fomogo, an algorithmic cryptocurrency trading platform. Additionally, Allard has a strong background in product management and design from positions at Launchmetrics and Wisemetrics, the latter being a predictive analytics startup sold to Launchmetrics. Allard's career began in influencer marketing agencies, having founded Spheeris and later led Via Nova Spheeris, working with major international brands. Academic credentials include degrees from Grenoble Ecole de Management and Prépa HEC.
YKONE
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L'Oréal, Estée Lauder, Nespresso, LVMH, Chopard are amongst the 100+ iconic brands that trust YKONE to connect with their audience through impactful stories and content on social media. Launched in 2008, YKONE offers an all-encompassing solution to provide a seamless experience to our clients. Our services include: - Creative direction, Creative Guidelines & Content Production - Influencer Marketing Strategy & Campaign Management - Influencers Casting & Booking - Consultancy & Auditing - Social Media Management - Media Amplification - Talent Management - Data & Analytics With 16 offices worldwide, we can roll out international campaigns, rooted in local culture and community and involving hundreds of influencers from all over the world. Data and metrics form the backbone of all our actions and thanks to Campaygn, our proprietary technology, we have access to millions of real-time data points about 13 millions influencers profiles. This breakthrough technology combined with the knowledge gained by running several hundreds campaigns, allows a clear-cut casting of the most relevant profiles as well as an accurate ROI prediction and calculation. Oddly Enough, YKONE’s in-house production studio, which offers 360° solutions for all dimensions: physical, digital and virtual, as well as YKONE’s seven physical studios and hubs, ensure our clients agility, innovation and cost-control. Our unrivaled experience in the luxury / fashion / beauty / jewelry / travel industries along with our focus on quality and details generate successful campaigns and delighted clients. YKONE has local presence in Paris, in addition to Milan; Berlin and Munich; Geneva; Shanghai, Hong Kong and Singapore; Miami and Las Vegas; Dubai and Abu Dhabi; Riyadh and Jeddah; Bangalore and Tunis. Contact us at contact@ykone.com