YMCA BC
Katherine Anderson is a skilled marketing and communications professional with extensive experience in various sectors, including nonprofit, health care, and hospitality. Currently serving as the Manager of Marketing & Communications, Funds Development at YMCA BC since April 2019, Katherine previously held key roles such as Associate Director at BC Children's Hospital Foundation, where leadership of a creative team and development of strategic marketing plans were crucial. Katherine's earlier experience includes managing marketing and membership sales at Vancouver Lawn Tennis & Badminton Club, leading the renowned Daffodil Campaign for the Canadian Cancer Society, and working as a marketing consultant for various organizations. Katherine's educational credentials include a Bachelor of General Studies from Simon Fraser University and a Marketing Communications Certificate from the British Columbia Institute of Technology, along with ongoing professional development in business leadership through Minerva BC.