Rori Caffrey

Rori Caffrey is a seasoned marketing professional with extensive experience in the children's media and entertainment industry. Currently serving as a Program Marketing Specialist for the YMCA of Greater Toronto, Rori is responsible for developing and executing multi-channel marketing campaigns, collaborating with cross-functional teams, and ensuring key performance indicators are met. Prior roles include Brand Manager at Spin Master, where Rori successfully managed an award-winning toy brand and expanded it into international markets. As a Marketing Manager at Entertainment One, Rori developed strategic marketing plans for notable children's brands, achieving significant sales growth. Additional experience includes roles at the Toronto International Film Festival, CBC, and various production companies, complemented by degrees in Journalism and Children's Media.