YMCA of Silicon Valley
Leslie T Smith has over 12 years of experience in marketing and leadership roles. They began their career at Philips, where they launched a successful direct-to-consumer e-commerce business unit. They then joined Fathom, where they led digital transformations and implemented marketing programs for various clients. After that, Leslie worked at Speck Products as the Director of Ecommerce & D2C Marketing, where they created and launched a new brand in the luggage industry. In 2020, they became the Head of Marketing at POGO, where they developed a performance marketing program for a healthcare brand. Currently, Leslie is the VP of Marketing and Communications at the YMCA of Silicon Valley, where they lead a digital transformation strategy and develop marketing strategies to grow membership.
Leslie T Smith holds an MBA degree in Marketing from the Questrom School of Business, Boston University, which was completed in 2003. In 2020, Leslie pursued a short-term program in Luxury Fashion Management at Università Bocconi. Additionally, in 2023, Leslie is planning to attend Northwestern University to study Marketing/Marketing Management, General. Leslie has also obtained several certifications, including Create A Brand Strategy, Digital Transformation, Google Ads (AdWords) Essential Training, SEO: Keyword Strategy, and Social Media Marketing: Strategy and Optimization, all from LinkedIn.
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YMCA of Silicon Valley
YMCA of Silicon Valley is a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Our mission is to strengthen our community by improving the quality of life and inspiring individuals and families to develop their fullest potential in spirit, mind and body. With the values of caring, honesty, respect and responsibility as our guide, we believe that lasting personal and social change can only come about when we all work together to invest in our kids, our health and our neighbors. That's why every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive. Locations: Central YMCA - San Jose, CA East Valley Family YMCA - San Jose, CA El Camino YMCA - Mountain View, CA Lewis & Joan Platt East Palo Alto Family YMCA - East Palo Alto, CA Mt. Madonna YMCA - Morgan Hill, CA Northwest YMCA - Cupertino, CA Palo Alto YMCA - Palo Alto, CA Sequoia YMCA - Redwood City, CA South Valley Family YMCA - San Jose, CA Southwest YMCA - Saratoga, CA YMCA Camp Campbell - Boulder Creek, CA