YMCA WA
Carol Draper is an experienced marketing professional currently serving as a Marketing Advisor at The Gratitude Bear and General Manager of Marketing and Communications at YMCA WA. As a Small Business Owner of Butterfly Effect Marketing, Draper provides strategic and digital marketing services aimed at helping small businesses achieve brand growth. Previous roles include General Manager of Marketing and Brand at Bethanie and Group Manager of Marketing and Communications at Silver Chain Group, where Draper developed communication and fundraising strategies. Early career experience includes roles as PR/Marketing Manager at Amana Living and Regional Business Manager at Gillette South Africa. Draper holds a Mini MBA in Brand Management from Marketing Week and a Bachelor of Commerce and Honors in Marketing from the University of the Witwatersrand.
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YMCA WA
Our Mission: To provide opportunities for children and young people to grow in body, mind, and spirit. Our 10 Year Vision: Communities across Western Australia are connected, inclusive and vibrant, and children and young people are developing and participating. Our Values: The following values connect us with our heritage and wider YMCA Community and define the worth of the people and communities we want to work with. The YMCAs of Australia are guided to achieve their Mission by the following Christian values. We value: - The whole person, consisting of a body, a mind, and a spirit each of which is of equal importance. - The dignity and intrinsic worth of all people regardless of age, gender, ethnicity, belief, or other difference. - Diversity of people, communities, and nations. - Equality of opportunity and justice for all people. - Healthy communities based on relationships between people are characterized by love, understanding, and mutual respect. - Acceptance of personal responsibility. These core values translate into four key operational values: - Honesty - Respect - Responsibility - Caring Our Model: - To be leaders in child and youth development. - To own or manage community assets that align with our mission and generate resources that will be invested into our areas of focus. - To deliver large-scale business activities that enable us to take control of our financial destiny.