Yoga Alliance
Amy Coyle is a multifaceted professional with extensive experience in solutions engineering, customer success, and creative direction. Currently serving as a Senior Solutions Engineer at Shopify, Amy engages with large accounts, providing technical consultations and driving commerce strategies. Previously, in various roles at Shopify and Optily, Amy specialized in merchant success and digital marketing, working with notable brands across EMEA and driving growth strategies. As the Founder and Creative Director of TheAmyCo, Amy leads a creative studio that collaborates with high-profile festivals and brands in Ireland. Having a robust educational background, including a Product Management Program at Stanford University and several certifications in design and yoga, Amy combines technical expertise with creative prowess, enabling a unique approach to project management and client relations.
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Yoga Alliance
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Yoga Alliance is the leading nonprofit association representing the yoga community worldwide. Our work is a direct reflection of yoga professionals’ needs and feedback, and supports and fosters the high quality, safe, accessible, and equitable teaching yoga everywhere. We do this through: • Celebrating and uplifting the many diverse yoga styles, traditions, and lineages; • Upholding the worldwide growth of yoga through education and community, including Digital Event programming; • Encouraging safe yoga instruction via quantitative Standards and a member-wide Ethical Commitment, which includes an enhanced Code of Conduct, Scope of Practice, and responsibility to equity in yoga; • Advocating for self-regulation in the yoga industry, our community's protection from unfair or unnecessarily burdensome patents, taxation, or government regulation; and universal access to high quality, safe, accessible, and equitable yoga practices; • Serving the member community by providing tools for professional growth and development, exclusive benefits, and timely resources and information including those on COVID-19 and Social Justice; • Fostering accountability within our standards, membership, and internal team; and • Providing yoga schools and yoga teachers with effective business practices to help achieve success.