Yoga Alliance
Nura Williams is an accomplished professional with a diverse background in marketing, business development, and creative leadership. As the Founder and Creative Catalyst of Grounded Light Collective LLC since January 2025, Nura promotes transformation through connection and conscious leadership. Nura is also a Yoga Alliance Certified Teacher, having completed training at CorePower Yoga. Previous roles include Senior Marketing and Business Development Manager at Greenberg Traurig, LLP, and several positions at McDermott Will & Emery, including Senior Market Manager in Regulatory. Nura's expertise spans across notable firms such as Venable LLP, Miller & Chevalier, Mayer Brown, Arnold & Porter, and the Corporate Executive Board. Nura holds a Bachelor of Arts in Art History from Kenyon College.
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Yoga Alliance
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Yoga Alliance is the leading nonprofit association representing the yoga community worldwide. Our work is a direct reflection of yoga professionals’ needs and feedback, and supports and fosters the high quality, safe, accessible, and equitable teaching yoga everywhere. We do this through: • Celebrating and uplifting the many diverse yoga styles, traditions, and lineages; • Upholding the worldwide growth of yoga through education and community, including Digital Event programming; • Encouraging safe yoga instruction via quantitative Standards and a member-wide Ethical Commitment, which includes an enhanced Code of Conduct, Scope of Practice, and responsibility to equity in yoga; • Advocating for self-regulation in the yoga industry, our community's protection from unfair or unnecessarily burdensome patents, taxation, or government regulation; and universal access to high quality, safe, accessible, and equitable yoga practices; • Serving the member community by providing tools for professional growth and development, exclusive benefits, and timely resources and information including those on COVID-19 and Social Justice; • Fostering accountability within our standards, membership, and internal team; and • Providing yoga schools and yoga teachers with effective business practices to help achieve success.