Elena Castro Bounimovitch

Pr, Communications & Social Media Manager at Yokohama Off-Highway Tires

Elena Castro Bounimovitch currently serves as the PR, Communications & Social Media Manager at Yokohama Off-Highway Tires since September 2021, overseeing the European portfolio and managing stakeholder communications across various operations. Previously, Elena held roles that included Global Marketing Communications, Branding & PR Executive at JTB Corp., where efforts focused on enhancing brand awareness for the Global DMC Network, and Sales, Marketing & Operations Executive at JTB Europe Outbound Office, specializing in tailored travel experiences to Japan. Earlier professional experiences include technical translation, sales, editorial work, and teaching, complemented by advanced degrees in Japanese Studies and Human Development from Leiden and Kobe Universities.

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Yokohama Off-Highway Tires

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Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of agriculture, forestry, construction, industrial, earthmoving, mining, material handling, port and other commercial tires. YOHT manufactures the world-renowned brands Alliance, Galaxy and Primex and operates in over 120 countries. With a diverse product portfolio of 4,000 SKUs, YOHT offers customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.