Yokohama Off-Highway Tires
Lerin Zacharia is a Marketing Director at Yokohama Off-Highway Tires, where Lerin leads Central Marketing. Lerin has experience in increasing market share for companies like Huawei Consumer Business Group and General Motors, specializing in digital marketing and retail initiatives. Lerin has also held key strategic roles at agencies like McCann and Law & Kenneth, overseeing accounts for major brands such as Renault and Titan. Their educational background includes an MBA from the Indian Institute of Management, Kozhikode, with a focus on business administration, marketing, and strategy.
Yokohama Off-Highway Tires
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Yokohama Off-Highway Tires (YOHT) specializes in the design, development, manufacturing and marketing of agriculture, forestry, construction, industrial, earthmoving, mining, material handling, port and other commercial tires. YOHT manufactures the world-renowned brands Alliance, Galaxy and Primex and operates in over 120 countries. With a diverse product portfolio of 4,000 SKUs, YOHT offers customers, both aftermarket and OEM, with superior quality application-specific and purpose-built tires.