Yokohama TWS
Giovanni Sammarco is an experienced Communication and Marketing Specialist currently working at Yokohama TWS since April 2023, where responsibilities include planning and promoting corporate sponsorship initiatives for the Giro d’Italia 2023, creating social media content, utilizing CRM Dynamics 365 for marketing campaigns, and managing relationships with EMEA marketing managers. Previous roles include serving as an Assistant in the Press Office for MoVI, where Giovanni developed communication strategies and managed web content, and working as a Communication & Marketing Assistant at Beliving International Properties, focusing on SEO, marketing activities, and promotional materials. Giovanni also has experience in event organization, public relations, and social and sports operations with Progetto Filippide. Giovanni holds a Master’s degree in Political Communication and Institutional Marketing from Luiss Guido Carli University and multiple degrees in Political Sciences from Università degli studi Roma TRE.
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Yokohama TWS
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Yokohama TWS, part of The Yokohama Rubber Co., Ltd., is a leader in designing and producing tire and wheel solutions to drive a sustainable future for Agriculture, Construction, Material Handling and Two-Wheeler markets. Our 6,600+ workforce on 5 continents, 14 state-of-the-art manufacturing facilities, OEM partnerships, digital technologies, field tests and sustainable product sourcing all work together to bring our customers worldwide the latest in tire innovations and services that enhance their performance and improve their businesses. Combining value, safety and ease, Yokohama TWS offers a multi-brand portfolio which includes the Trelleborg, Mitas, Maximo, and Cultor brands and Interfit custom fitting services. Our brands are supported by a vast network of local specialists, to bring tailor-made services that evolve with our customers and their businesses, wherever they are. We pair localized expertise with the power of our global reach; staying close to the communities and companies where people need us most. Indeed, for Yokohama TWS, fostering a company-wide culture of sustainability focused on planet, innovative products and support for people and places where we operate is simply the right thing to do. We are equally committed to becoming a sustainability leader in our industry. We aim to minimize the impact that our global operations and supply chain has on the environment. And to achieve this, we empower our employees to make a difference. They work as one to drive positive change throughout our company, our products, and our industry. Innovation – Technology – Sustainability – Service – Caring for our communities: Our people take ownership to deliver on this promise every day. This is how, for over a century, Yokohama TWS has and will continue to bring specialty tire and wheel solutions – engineered for the future.