Martin Cawte

Martin Cawte has a diverse work experience spanning multiple industries. Martin is currently the Founder & Managing Partner of BETERA since May 2022. Martin also holds the position of Global Director of Performance Marketing at YONEX CO., LTD. since August 2022. Additionally, they work as an Advisor/Strategic Consultant at Endurance Connection starting from August 2022. In 2020, Martin co-hosted The Cawte Short Podcast and served as Chief Revenue Officer at Super League Triathlon until August 2022. Prior to that, they held roles such as Chief Commercial Officer (CCO) and Director of Commercial & Marketing at Badminton England. Martin was also the Sales & Marketing Director at Square Mile Sport and held various roles at The IRONMAN Group. Martin began their career as a Firefighter at the London Fire Brigade and also founded and directed GETMOR.

Martin Cawte's education history includes attending Saïd Business School, University of Oxford from 2018 to 2019, where they studied Digital Marketing: Disruptive Strategy. In 2018, they also studied Digital Marketing at CIM | The Chartered Institute of Marketing. From 1998 to 2003, they attended the University of Bath, where they obtained their BA Hons degree in Coach Education, Sports Development, Business & Marketing.