A senior executive experienced in leadership and transformation in dispersed consumer environments in Australia, NZ, and Asia. Cath is currently the Executive Director, Donor Services and Marketing at Australian Red Cross Lifeblood, and leads the end-to-end experience for Lifeblood’s valued donors. Creating workplace flexibility and co-designed experience to ensure greater inclusion, diversity and accessibility are areas of interest in her leadership. With successful career roles in both competitive ASX and NFP agency environments, Cath holds a Bachelor of Applied Economics, is a member of Asialink Leaders Alumni, and is a Graduate Member of the Australian Institute of Company Directors.